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Lexus Forum: L/Certified by Lexus Provides Drivers Luxury Without Compromise
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Old 06-02-2015, 05:02 PM
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Default L/Certified by Lexus Provides Drivers Luxury Without Compromise

Different Category of Ownership with Same Premium Experience

- Renaming of Program Recognizes Importance and Growth of Segment
- Outstanding Lexus Customer Experience Remains Key Difference

TORRANCE, Calif. – June 2, 2015 – Savvy luxury car shoppers have been wise to the advantages of buying a certified pre-owned model for quite some time. The lower cost of entry into luxury, the satisfaction of ownership of premium product with factory backed warranty, and the feeling of money in the bank are all motivations to help drive such a purchase. Since, there’s no reason to wait when the indulgent purchase is a Lexus vehicle. L/Certified by Lexus gives luxury buyers the opportunity to get into luxury sooner than they think.

The program, previously known as the highly successful Lexus Certified Pre-Owned vehicles, offers customers a vast inventory of pre-owned Lexus vehicles that have been certified through a comprehensive inspection to meet exacting factory standards and retain warranty conditions. What continues to sets L/Certified by Lexus apart from other luxury certified pre-owned programs is Lexus’ legendary customer service. All Lexus owners get to enjoy a remarkable customer experience as dealership staff treat customers like a guest in their own home. The luxury market’s growth in Certified Pre-Owned activity has compelled Lexus to examine its program and begin a more aggressive repositioning in the CPO segment that begins with the L/Certified renaming.

Nationally, certified pre-owned vehicle sales have shown a 13% increase industry-wide since April of 2014 according to Lexus’ proprietary research. Meanwhile, the Lexus brand has enjoyed a 10% increase in certified pre-owned vehicle sales since the start of the 2015 calendar year which supports a steady growth trend the brand has seen since 2009. While Lexus’ CPO intenders/buyers are driven by the same motivations as new luxury car buyers who value luxury status as symbol of their success, the CPO realm of the business provides an ideal tool to help attract a different luxury buyer. Continue reading...
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