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Lexus Forum: Lexus Prepares Launch of Its New Bundled Lease Including Insurance And Maintenance
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Old 11-07-2018, 03:54 PM
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Default Lexus Prepares Launch of Its New Bundled Lease Including Insurance And Maintenance

Lexus' new 2-year lease looks to include everything but gas and taxes. It starts early 2019.





Lexus will begin offering a new type of lease in early 2019 in two target markets. Auto Finance News Reports that the new lease will be of a two-year duration and it will include not just the cost of the vehicle, but also insurance and maintenance. In essence, the new lease will mimic some of the new subscription-type services offered by Volvo, Cadillac, and others.

“We’re piloting a number of ideas for the purposes of testing and learning,” said Sabreen Dhillon, TFS senior manager of relationship marketing. “Typically, you have the traditional retail and lease products, and now it’s really about trying to get an understanding of what customers want, what they need, and what their actual behaviors are.”






Lexus Prepares Launch of Its New Bundled Lease Including Insurance And Maintenance
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