In anticipation of “Valerian and the City of a Thousand Planets,” coming to theaters July 21, Lexus today launched two custom ads and a featurette that offer fans an in-depth look at the movie’s Lexus-branded SKYJET, arriving in 2740.
The spot provides the most in-depth look yet at the SKYJET, a single-seat pursuit craft created in partnership with film studio EuropaCorp and driven by Valerian, the film’s main character, played by actor Dane DeHaan. Inspired by the film’s futuristic storyline, the custom ad demonstrates how Lexus envisions performance, style and innovation 700 years from now. Fans will get an extended look at the high-tech spacecraft, which incorporates Lexus’ contemporary design cues, such as an adaption of the signature spindle grille, as it navigates through the intergalactic citadel of Alpha.
In addition to the spot, a new featurette will take fans through the process of creating the SKYJET, including behind-the-scenes footage and interviews with Valerian lead actor Dane DeHaan, Producer Virginie Besson-Sillas and Valerian and Lexus designers.